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”Why Do Some People Succeed, While Others NEVER Do?”

You probably asked yourself same question. And not only in business, but life in general. Why some people jump on any new idea right away and other stay reserved waiting for more information? Is it accidental that some people can comfortably speak in front of masses and other rather stay in shadow without wish to be introduced?

There is big scientific reason and explanation behind this different behavior.

400 years before Jesus Christ, the Greek physician and philosopher Hippocrates
wrote about the four basic personality types.

In 1921, Dr. Carl Jung wrote the most detailed book ever on this subject. He
called the 4 personality types Feeler, Sensor, Thinker, and Intuitive.

Florence Littauer later named them Phlegmatic, Sanguine, Melancholy, and Choleric.
Since then, many others have written books and recorded audiotapes on the
subject, including:
· Michael O'Connor
· Kathryn Briggs
· Dr. Tony Alessandra
· Jim Cathcart
· Tim Lahaye
· Dr. Bernice McCarthy
· Jerry Clark

I know of no other subject that when used correctly can have such a positive
impact on your life and your business.

People fall asleep when you say "phlegmatic, sanguine, melancholy and
choleric". But they understand colors. And you can easily learn to color your way
to the top.

The following is a brief description of each color personality type:

RED, (Choleric)Sensor

The red personality type make up 15% of the population and they are Self-Contained and Direct. They are often the CEO of the company, an Attorney, Airline Pilot or in some type of position of authority. They like to order other people around and will not hesitate to fire you on Christmas Eve.

The Red’s motto is, “Get out of my Way” and “What, or how much is in it for me?” “My way..or the Highway!”Their voice is forceful with volume and they will take complete control of the conversation. They dress for success, the suit, tie and creases. The red is all about the money! The more the better! They believe that Network Marketing is a “sales” business and they just keep selling, selling and selling! They are 100% NOT coachable.

They have big Ego’s and will tell you how to run your business, how to sponsor Suzy who they have never met and how to deal with your Mother-in- Law. Reds are well connected and know powerful people and it’s great to have them in your business…just don’t try to coach them. Let them do it themselves, they will anyway so save yourself a headache.

Reds are focused and goal-oriented, very intense and will go after the money no matter what it takes! Reds dislike indecision, chit-chat, losing control, and whining.

YELLOW (Phlegmatic)Feeler

The yellows make up 35% of the population and they are Open and Indirect. They are the Nurses, the Teachers or a Counselor of some sort. They give from the heart and never have time for themselves because they are always doing something for someone else. A yellow will spend their last $5 on you.

The yellows motto is…”Let’s be Friends” Their voice is soft and gentle and they dress comfortably, casual. Yellows are dependable, caring, team players. They are patient, supportive and nurturing. They don’t like to be sold, pushy aggressive sales-people, bullies, or any type of conflict. Yellows have built huge Network Marketing Business’s once they believed that they could do it.

They are family oriented and they love to talk about the kids, the vacation. They are genuinely sad that Great Aunt Doris had to go into the Assisted Living Community. Yellows are also Over-Sensitive, Followers and are not very goal Oriented.

When you are talking to a yellow, be a yellow. Take the excitement out of your voice and slow down. They see excitement as “Hype” and will tune you out when you start talking about the $10,000 a month.

BLUE ( Sanguine)Intuitive

The Blue makes up 15% of the population and is Open and Direct. They are the Entertainers, Public Speakers, and Sales personnel. Blues want to have Fun FUN FUN!! Their voice is loud and fast and they dress stylishly with a lot of color, flamboyant!

Blue people are the most creative, they are the promoters and they are convincing, enthusiastic and always looking for the next fun thing! They have huge energy and see the “Big Picture” instantly. They don’t want to be bored to death with the details or all the facts and figures.

Blues are dis-organized, scattered, got 100 things going on at once. They talk to much, they’re poor savers, poor on follow-up and they tend to exaggerate! Get excited when you talk to the blue, talk about the vacation and the family but make it the fun stuff.

The blue will give you their life story the first time they meet you. They dislike being alone, not having fun and a lot of facts and figures. To sponsor a blue help them learn to focus and organize.

GREEN (Melancholy) Thinker

The greens make up 35% of the population and they are Self-Contained and Indirect. The greens are the analytical people. They are often the Accountants, Engineers or are in some type of research.

They believe that they are the smartest people on the planet and they want all the details! The facts and figures are what turns the green on. They will read every word, click on every link and crunch the numbers once, twice to make sure and a third time just because. Their voice is soft and polite and they dress formal and conservative.

They are organized Planners, very accurate and Persistent with great follow through. They are over-analytical, hard to please, often depressed and lonely. They are completely comfortable with charts and graphs and will be exact and perfectly timed. They will know the exact time to the second about when the next full moon will appear.

Never be late or miss an appointment with a green, don’t speak to fast or to slow and enunciate all your words correctly. Give them all the information, answer all their questions, be upfront and give them more web-sites to visit. Never push or rush a green, let them figure it all out at their pace and they’ll call you when they have it all

You Are Not a Salesperson - And You never Will Be

A years ago, Michael Dlouhy released his first ebook, "Success In 10 Steps.". Commenting about reasons to publish it, he explains: " Here's what amazes me. When somebody reads that ebook, the #1 comment I hear is, "Wow. I was lied to." Somebody didn't teach them the skills to do the business. And the reason they weren't taught the skills is, the person who sold them on some opportunity did not know the skills themselves".

Nothing is more important to your success than learning skills. For instance, people will join an affiliate program or a network marketing business or ANY kind of income opportunity, online or offline, and think they're going to make a lot of money ... with NO skills. Now, I don't care if you're an ad copywriter, a doctor, a carpenter, a secretary, or a ditchdigger ... every person has to be taught the skills of their trade. That's mandatory. And most people are never taught the skills.

What they're taught is:

• Make a list.
• Call a list.
• Buy a bunch of leads.
• It's a sales game.
• It's a recruiting game.
• It's a numbers game.

Now ... if you were a salesperson, this all might make some sense. But you are NOT a salesperson, no matter what "they" tell you and want you to believe.

As sure as I'm writing these words, you hate to sell, and you hate to be sold. You know it's true, and I know it's true. So how on earth could you build your future on the basis of selling?

When you try to build an income this way, your life is drudgery. You hate to pick up the phone, because you know you're going to get 100 "NO"s. And if three "NO"s hurt, how are you going to feel after the next 97? Building your business is miserable, you're unhappy, it's drudgery, the phone weighs 500 pounds. You don't want to even return a phone call.

The four biggest mistakes you make with people

1. Over time, you have developed a set way of dealing with almost everybody. But for best results in both business and your personal life, you need to tailor your response to people specifically to their personality type. As Michael Dlouhy said in his book" Powerful Networking Secrets", in life, there are 4 distinctly different personalities, and you need to address each one differently. I know it sounds daunting. But it's actually easy, and the results are incredible!

2. In business, you spend way too much time trying to "master" your product, your product, your product. People study the color and shade of the lipstick. They could wake up in the middle of the night and tell you how many grams of stuff are in the stuff. They study to become world class experts on how the long distance switches work, where the mushrooms were harvested, or some long grueling story of how people live to be 400 years old on some island somewhere because they eat the right berries.

   Most people are inclined to spend all their time learning and reciting that data. And that stuff doesn't mean ANYTHING!!!!! What is critical to your long-term success & happiness in life & business is the relationships you build. If you aren't focusing on any way possible to build those long-term relationships, then you truly do not have a clue what you are doing.

3. You spend most of your life worrying about what other people are thinking about you. And in reality, most people aren't thinking anything about you at all. They're wondering what you're thinking about them! That's the reality. So when you have figured this out, life is fun. Life is stress-free. You don't walk around with all this chatter in your head, wondering what everybody else is thinking about you, saying about you.

4. You just don't listen. Most people don't have a clue that failure to listen is what's holding them back in their personal life and in their business life. You have chatter, chatter, chatter going on in your mind, all the time. You just wait for the opportune time, when the other person stops talking long enough, so you can jump on them with your own deal, whatever you have going, whatever you think is earth-shatteringly important.

   You HAVE to tell them about it. Occasionally, out of politeness, you'll let them talk briefly. But what they say goes in one ear and out the other. Your purpose in life is to tell people what YOU think, because that is what's really important.